Select Creative Production Work

At Google Cloud Next 2023, our team brought to life four Google Cloud brand partnership success stories including Major League Baseball, Wendy's, Deutsche Bank, and Replit, and two Gen AI Product demos - Postcards from Next, and What's Next? Your AI Event Assistant. All interactives highlighted the power of Google Cloud products with an emphasis on the future of AI assistance and its impact on taking businesses to the next level with Gen AI powered insights and efficiencies. Our team built the custom software, backend architectures, designed the 3D spatial constructions and oversaw fabrication and installation, including a custom engineered baseball bat & smart cage! Attendees loved the physical interactions highlighting Google Cloud's newest offerings with these experiences being in the top ranking visted booths at the 3-day conference.



Role: Executive producer
Agency: Deeplocal
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, Environmental graphic design, creative direction, creative technology, fabrication, A/V, integrated & mechanical engineering

Collaborating with The Hershey Company, our team undertook the super fun task of conceptualizing and engineering an innovative Never-Ending KIT KAT® Trick-or-Treat Bowl. This imaginative creation encouraged kids to indulge in as much candy as they desired, enabling them to take generous portions with ease. The bowl made noteworthy appearances at various prominent locations, including Salem's Halloween Party, Hershey's Chocolate World in NYC, and The Late Late Show with James Corden. This enigmatic invention not only captivated audiences in real life but also achieved an astounding milestone by amassing over a billion earned media impressions.



Hightlights: Featured on the Late Late Show with James Corden



Role: Executive producer
Agency: Deeplocal
Teams collaborated with: strategy, UX design teams, 3D design, creative direction, creative technology, and integrated & mechanical engineering

Created with Google and showcased at the Imagination Space in their Chelsea store in NYC, the Woogle Maker is a custom built app that leverages Google APIs to pull the color palettes from users to create playful, generative AI art. This generative art can then be downloaded and used as wallpaper for pixel phones, also creating a custome color profile theme from your unique color palette.



Role: Senior creative producer
Agency: Deeplocal
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, Environmental graphic design, creative direction, creative technology, fabrication, A/V, integrated & mechanical engineering

Teaming up with Meta, we designed an exclusive basketball-themed 3 day activation in Salt Lake City. Guests enjoyed demo pods with Golf+ and Creed, immersed themselves in VR courtside NBA excitement, and personalized their journey through a Hooper DNA questionnaire, influencing their on-site custom poster created by PosterBots. This innovative approach empowered each guest to explore both spectator and gameplayer roles in their headset, forging a revolutionary connection to the game.. Role: Senior creative producer
Agency: Deeplocal
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, creative direction, creative technology, fabrication, integrated & mechanical engineering
Stats: 24K social engagements with #HEADINTHEGAME,4MM views of #HEADINTHEGAME across social platforms

To show that VR is for everyone, Meta Quest tapped us to create a one-of-a-kind gameplay experience at NBA Crossover. All weekend long, fans crowded the Meta booth to play Beat Saber, then lined up for custom inkjet-printed merch. Friendly competition, plus the chance to win a free Quest 2 headset, captivated VR fans and NBA fans alike. The hands-on, entertaining atmosphere, paired with the approachability of Beat Saber, generated buzz about Meta Quest with a whole new audience. Role: Senior creative producer
Agency: Deeplocal
Teams collaborated with: strategy, UX/UI design teams, 3D design, environmental graphic design, creative direction, creative technology, and fabrication

Themed window displays doubled as interactive demo pods, inviting guests to try out the most popular Quest 2 games.
We teamed up with Meta Reality Labs to create a holiday pop-up like no other. In NoHo, NYC, each windowpane of the #WishForTheExtraordinary store was a lens into a different immersive universe; visitors become part of the display when they slashed cubes in Beat Saber, lived out their QB fantasies in NFL PRO ERA, took on an opponent in a match of Eleven Table Tennis, and joined astronauts aboard the International Space Station in Space Explorers. Outside, passersby gathered; inside, guests tested products, made holiday purchases, visited the gift-wrapping station, and snagged a fun giveaway.
Stats: 10-day activation, 2000+ visitors, 1800+ demo sessions


Role: Senior creative producer
Agency: Deeplocal
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, animation/motion design, creative direction, creative technology, fabrication, A/V, integrated & mechanical engineering

With SAS, the McCann NY creative team developed a customized AI-powered batting cage that tracks a batter's stance and ball-flight data, accumulating over 50,000 data points per swing. An online Data Playbook complements this setup, converting player data into real-time coaching insights.Over six weeks, a group of 9-13-year-old children were welcomed to The Batting Lab, aiming to enhance their batting skills. Throughout this experience, they not only did they refined their swings but also gained confidence in utilizing data and analytics. The Batting Lab analyzed each child's swings by comparing them to an optimal form derived from data collected from elite players, including those from North Carolina State University's baseball and softball teams. Inside the cage, swing analysis unfolded in real-time through the use of cameras, sensors, AI, machine learning, computer vision, and IoT analytics. The Batting Lab provided instant feedback and valuable suggestions to improve each child's swing. At the conclusion of each session, the kids had the opportunity to delve into the numerical insights.

Notable hightlights: Won 2 Webby Awards (Apps, dApps, and Software - Learning & Education + People's Voice Winner Apps, dApps, and Software - Learning & Education), 1 Silver Effie (business-to-business)

Role: Senior Technical producer
Agency: McCann NY
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, creative direction, animation/motion design, creative technology, copy, videopgraphy, fabrication, A/V, integrated & mechanical engineering

In collaboration with Google Cloud and the Golden State Warriors' new Chase Arena unveiling, our team built a series of interactive portals to tell several Google Cloud partner stories with NCAA, NASA, and the New York Times. Guests in the Google Cloud suite could slide a small touchscreen along the path of 8 portal displays to activate the light within the windows and trigger an interactive feature about the partnerships. Featured in the builds were custom animations, a full custom branded CMS system, creative tech development & engineering, and 3D spatial design of the permanent installation.



Role: Senior interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, creative direction, creative technology, animation/motion design, copy, fabrication, A/V, integrated & mechanical engineering

With an update to the display of the time-honored Philadelphia Flyers hat trick tradition, our team partnered with the Flyers and Wells Fargo Center to create an interactive version to the previous build. The previous display encased hundreds of caps that were tossed on to the rink in celebration after a player would score a hat trick (three goals in one game). With this update, we custom built a system that would allow game attendees to scan their game day tickets for a chance to win one of three caps on display. The CMS system was built along with the Wells Fargo Center data architecture team to be accessible any time remotely from their network. In the event of a win, a short gif is created of their reaction and sent to the stadium room for display on the jumbotron during the game.



Role: Senior interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, creative direction, creative technology, fabrication, A/V, integrated & mechanical engineering

Two interactive touchscreen stations with linear narrative to demonstrate how NASA leverages Google’s AI and ML technologies to find habitable planets. Utilizes animations and micro-interactions. Scenic back wall of stacked looping monitors plays a custom animation summarizing the partnership. Central AR station exploring the universe.



Role: Interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, creative direction, creative technology, fabrication, and A/V

Digitization of NYT’s historic archive of photos and clippings to showcase & unlock hidden data readily accessible to journalists. Unmasks hidden connections between images and larger historical and social events. Digital drawers evoke the storage facility beneath Times Square. Smaller drawers embedded within the scenic structures trigger animations to highlight historic images



Role: Interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, creative direction, creative technology, animation/motion design, copy fabrication, A/V, integrated & mechanical engineering

Partnering with Google's retail industry team, we teamed up to enhance their presence at the National Retail Federation's 2020 showcase in New York City. Together we created a series of four interactive demonstrations, each skillfully narrating the success stories of partnership with their partners: Ulta Beauty, Discount Tire, Kohl's, and Carrefour.

With Carrefour, we fashioned a compelling linear narrative that delved into the realm of dynamic stocking recommendations and the intricate technology that powers them. Imagination met reality as users wielded barcode scanners and interacted with charming custom 3D designed and fabricated products to propel the storyline forward.

Ulta Beauty sought to spotlight their Virtual Beauty Advisor and their sophisticated product customization system designed to cater to the unique preferences of each user. To achieve this, we introduced an engaging quiz and a visually captivating installation featuring softly illuminated acrylic bottles. Through these means, users skillfully narrowed down their preferences, ultimately receiving tailored product recommendations based on their unique inputs.

Discount Tire introduced a physical car slider that seamlessly guided users through various screens. This journey was developed by a customized Google Assistant app, leveraging Dialogflow, the Maps and Places APIs, and an AppEngine instance. These elements worked in harmony to listen for conversational cues and emit websocket events to dynamically alter front-end content in real-time.



Role: Senior interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, environmental graphic design, creative direction, creative technology, animation/motion design, copy, fabrication, A/V, and integrated & mechanical engineering

Role: Senior interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, UX/UI design teams, 3D design, Environmental graphic design, creative direction, creative technology, fabrication, A/V, integrated & mechanical engineering

Working with Saleforce, we built two separate, completely customized websites to showcase their partnerships with Google & AWS. Each site featured unique game design approaches, custom built and developed leveraging the strengths of both Google Cloud & AWS platforms. Through the developed creative, ux, and interactive games, users would learn about each partnership through short, pre-filmed content, and would also have the opportunity to win prizes that would be delivered straight to their doors.



Role: Senior interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, backend architecture developement, UX/UI design teams, creative direction, animation/motion design, game development, copy, videography/live streaming, and product fulfilment

We developed a highly engaging application in Angular for the Facebook Gaming team's internal all-hands event. This exciting project involved integrating with Facebook's internal Okta for user authentication and utilizing a 2D front-end canvas tool called PlayCanvas. To ensure seamless performance, we encapsulated the app within Angular, served it through our custom Node container, and deployed it to a global autoscaling group on Google Cloud. This setup was meticulously optimized to handle the demands of a round-the-clock global event with compute-intensive designs. The end result is a visually stunning 3D environment that allows event guests to immerse themselves in video content, discover hidden surprises, and participate in entertaining pop culture quizzes.



Role: Senior interactive producer
Agency: Sparks Marketing
Teams collaborated with: strategy, software development, backend architecture development, UX/UI design teams, 3D character design, creative direction, creative technology and game development